![]() ![]() The first part, before we made any films, was the recognition that this group – on the technical side – was very creative. How did you set about putting a creative culture in place? At Pixar, you created an organization brimming with creativity – what most only dream of. In a wide-ranging conversation, he shares how Pixar fostered a working environment that put the company at the cutting edge of digital animation – and made its films box office gold. ![]() His roll call of companies – Pixar, Walt Disney Animation Studios and Disneytoon Studios – bears witness to his dedication to the creative and commercial development of computer animation which has won him glowing accolades including Oscars and the Turing Award. Ask Pixar co-founder Ed Catmull what goes into running an innovative organization and he will list the same ingredients behind his recipe for creativity: radical honesty, trust and the willingness to take risks. ![]()
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